Happy Birthday GDPR!

Geburtstag DSGVO

etracker has good reason to celebrate, too.

In keeping with the two-year anniversary of the GDPR, an independent audit not only re-certified etracker’s compliance with the GDPR, but also confirmed once again that in our standard cookieless mode no consent is required for tracking or for setting etracker cookies.

After an extensive audit by eprivacy, the joint conclusion from a technical and legal expert opinion states:

“[…] On the basis of our detailed examination, we consider it justifiable to legitimize the data processing at etracker Analytics and etracker Optimiser also with regard to the DSK paper from March 2019 and the ECJ ruling of 01.10.2019 by the legal basis of Art. 6 Para.1 lit.f) GDPR (legitimate interests). In cookie-less mode (standard mode), the use of etracker Analytics is legal without any obligation to give consent.”

This also applies to our push marketing service Signalize:

“[…] Since cookies required for the desired service [Signalize] are only set by default if you agree to receive notifications, there is no separate cookie consent obligation.”

We have been awarded the eprivacyseal EU for all our products.

If that is no reason to celebrate!

You can also party with us and use etracker in compliance with data protection regulations and in cookie-less mode without the obligation to give consent. This will not only increase the trust and loyalty of your valuable visitors in your website, but also your data treasure.