Tracking requests include all types of counting calls: page impressions (PIs), events, eCommerce events and, as a special case, redirection clicks (campaign clicks) with external target links. You add up these key figures for the period of time you have selected.
You can find the key figures here:
Page impressions:
The page impressions can be found at Basic Reports → Time → Month & Year. Select your desired time period, add the month as a dimension and voilà you have the page impressions for the desired month.
Events:
You can keep track of the events you have used in the Events Report under Basic Reports → Content → Events. Here you can also select the desired time period.
Attention: The events for our product Signalize (Web Push) are not included in the tracking requests. Therefore it is important to filter them out.
After you have filtered out the events for Web Push, you can see the number of tracking requests used for your events based on the Count for the set period.
eCommerce events
If you use our eCommerce API, these events also count as tracking requests. For this purpose you look into these two reports: Orders and Product Performance Report.
1. Orders
All orders placed count as tracking requests. These can be found at eCommerce Reports → Conversions → Orders. Note that both leads and sales count as orders.
2. Product Performance Report
Here the following events are counted as tracking requests:
- Placed in basket
- Removed from basket
- Added to watch list
- Deleted from watch list
You can find the tracking requests for this at eCommerce Reports → Product Performance → Product Performance.
Forwarding links
If you use redirection links from etracker that lead to external sites, you must also add the corresponding campaign clicks.
You can find the number of clicks under Marketing Reports → Onsite Campaigns.