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  4. Testing & Targeting

Testing & Targeting

etracker Optimiser is a module you can use to optimise the success of your website. Here, you can export one or more page versions. Using page variants you can address visitors or visitor groups to your website in a targeted way with smart messages or test to see what effects changes to your website have. etracker Optimiser measures the conversion rates of the page versions and compares these with the original page during A/B tests. Further key figures are provided by etracker in reports.

You can set up the page variants either as your own alternative pages on a web server (split URL test) or create them in the Visual Editor by varying individual page elements like pictures, colours, labels or buttons. etracker automatically exports the page variants which you have exported with the Visual Editor using the DOM Manipulation technique.

You can adjust each project, regardless of whether it is a smart message or A/B test, to a certain visitor segment and define a conversion target for each project. These can be target pages or other etracker key figures like the quantity of products viewed, products placed in the basket or purchased products. Using target achievement, etracker Optimiser measures how successful a page variant is.

etracker Optimiser supports you when it comes to increasing the conversion rate of a selected page, that is, the share of visitors who execute a desired action. Here, you can make better use of the existing traffic (and thus the expenses for online marketing) and there is a higher return on investment.

Additionally, smart messages always refer to a specific visitor behaviour (trigger). This way you can, for example, send out certain messages to users of mobile devices only or send out a specific message to all inactive visitors.

Using the findings of the etracker Optimiser, you can optimise the content of your website and, for example, reduce bounce rates. You can inspect centralised use cases of a page, identify obstacles the visitor cannot get past and provide assistance for this.

First steps

Here, you can find out how to adjust your website code for the analysis. We also show you how to set etracker Optimiser optimally to meet your needs.

Integrating tracking code into your website

To use etracker Optimiser, the current etracker tracking code needs to be integrated into all of the website’s pages you wish to track. You can find further details on the tracking code under Tracking Code & SDKs.

Checking allocation

The allocation available to your etracker account for the current month is shown under etracker Optimiser Optimiser quota. Here you can also see how much of your allocation you have already used.