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  5. Report „Form Analysis“

Report „Form Analysis“

The Form Analysis report is available for etracker customers with the corresponding scope of services. It contains attributes and KPIs specifically created for form analysis.


Form name

represents the form on the customer´s website. The value is passed as second parameter with each call of etform.sendEvent.


represents a unique part of a form, e.g. a tab to edit or a page of a multi-page form. The value is passed as the value of the field sectionName of the object as third parameter.

Form fields

represent the individual form fields, such as a single text field. The value is passed in the name property of a field object.

Form type

represents the type of a single form field. The value is set in the type property.


Form Impression

The number of formView events submitted by the customers. This KPI is explicitly incremented when a formView event is submitted. This KPI is incremented implicitly if no form View event is submitted, but other events are transferred for the first time for this form (e.g. formFieldView). An implicit count only occurs once during a session, unless the user visits another form in the meantime. If the user switches between forms, next events will be counted again. Submitting

etForm.sendEvent('formFieldsView', Contact form,
          'sectionName': 'Contact information',
                    {'name': 'Salutation', 'type': 'radio'},
etForm.sendEvent('formView', 'Order form');
etForm.sendEvent('formView', 'Contact form');

generates two form impressions for the Contact form and one for the Order form. A session change between form calls increases form impressions.

Interaction (unique)

The unique interactions with a field/form.

Interaction (multiple)

The interactions with a field/form.


The number of errors with a field / form.


Number of successfully submitted forms.

Conversion rate

Number of successfully submitted forms per visit.

Note: How to integrate form analysis can be found here.