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  4. Establishing data protection compliance

Establishing data protection compliance

Before the tracking code goes live and for data collection to begin, you must have completed the following two points to ensure GDPR compliance and compliance with the EU Cookie Policy:

Cookie notice and consent

In accordance with the EU Cookie Policy and the ECJ ruling of 01.10.2019, etracker cookies are blocked by default for account setup after 03.10.2019. Please include the function for activating etracker cookies in your cookie notice or your Consent Management to enable the setting of etracker cookies upon consent. Here’s how:

Adaptation of the Data Protection Declaration

A data protection declaration informing your website visitors about the web analysis tool used is mandatory in the EU. The data protection declaration must also include the possibility of objecting to data collection in order to comply with the GDPR. Here’s how: